If you’re looking to make extra money in a relatively easy and risk-free way, a CPA campaign might be the right choice. CPA is “Cost Per Action,” which makes it a type of marketing for affiliate programs and involves marketers—which could be you—generating leads for companies.
In simple terms, you would generate a lead or leads for a particular company and receive payment for each lead. CPA marketing does differ from the more standard affiliate marketing you may have heard about, but it is still based on the principle of getting paid per action performed, such as a click, for example. You can think of it as clicks that earn money for you.
CPA campaigns can differ wildly from one another but if you look closely, you’ll notice that the most consistent and successful among them share a few commonalities. We’ll take you through some of the best traits of successful CPA campaigns so that you get understand how to start off correctly.
1. The Best Plans Don’t Try to Sell Something Directly
A good CPA plan is all about the clicks, and that doesn’t have to be linked to sales per search. In fact, some of the best ways to get click-throughs involve simple data collection: signing up for an online quote, registering your email for a newsletter, and creating a free account for an online game are all examples where CPA strategies might be in play. In these scenarios, the users get what they want (the quote, newsletter or ability to play the game) by simply providing some data that most people share daily anyway, and they don’t have to enter payment information. All these factors make it much more likely that visitors to the site will click away. As you’ll see below, many of the most profitable CPA campaigns involve ads and paying to view materials, but the goal is to get users to do this through perks and data collection.
2. Choose a Specific and Profitable Source
Many newcomers to the CPA marketing strategy make the mistake of spreading themselves too thin. They want to try it all and refuse to stick to one source of CPA offers. Choosing one source is far more effective and will provide the traffic you want with greater consistency.
Some of these profitable sources include:
- Social Media Ads
Choose one of these as an example and stick with it for a while; you can always expand your traffic sources later once you feel you’ve mastered one.
Don’t forget to learn about the category you choose. If it’s social media ads, learn how they work and drive traffic, don’t just slap them up and expect clicks.
3. The Best Campaigns Are Networked
There are tons of marketing networks out there and each one provides great opportunities to research the finer points of CPA marketing, but you should also consider joining one or more. These networks provide convenient places to run the various offers you’ll be putting out there.
Joining is usually a simple matter of providing some basic contact info; most networks will want to call you on the phone to confirm the information you gave is valid.
We recommend being upfront, honest and interested. CPA networks notice this and usually give greater priority to new joiners who show enough interest and a willingness to provide the leads they want. This is a big part of what makes CPA campaigns great for anyone just getting started in the industry.
4. Pay Attention to Proper Web Design
A good CPA strategist knows a web portal is the primary engine that drives leads straight to him or her. You can think of it as the main tool of your CPA trade. That means you need to prioritize simple yet effective user-friendly designs; it’s all about clicks, and you don’t want confused users simply clicking out. You must find out what works and what doesn’t, and fortunately, a CPA network will help you with that.
5. Work With the Pros
Sustainability is about working with qualified people. It’ll help you get your name out there and increase clicks, and it’s better from all angles. As such, avoid networks that offer deals that are too good to be true. You can stay ahead of the game by checking for network reviews, separating good from bad.
Follow these tips and you’ll be well on your way to CPA marketing success.